ABOUT OUR MILESTONE OUR PRODUCTS JOIN US NOW
ABOUT OUR MILESTONE OUR PRODUCTS JOIN US NOW

ABOUT US

OUR
STORY

Bingz was founded in 2014 by two Chinese programmers in Beijing. At its inception, Bingz became a phenomenon in the restaurant industry by selling over 200,000 crispy burgers in 100 days. “IT professionals from top Tech companies selling burgers” Such unexpected crossover has drawn much attention to the brand. Bingz persists in creating products based on customer experience with the utmost attention to detail and has become a classic case of the Internet Plus concept. Now, Bingz is operating over 140 outlets in Beijing and expanding rapidly in other Chinese cities. In the past 8 years, the restaurant has sold more than 80 million crispy burgers and is one of the Chinese brands with the most potential to go global.
Bingz (西少爷) is a global quick service provider offering delicious and convenient Chinese food to satisfy the taste buds of our customers.

OUR
PHILOSOPHY

VISION
MISSION
FOUR ESSENTIALS
VALUES
TALENT
Wherever customers are, wherever Bingz is.
Bingz (西少爷) is a global quick service provider, offering delicious and convenient Chinese food to satisfy the taste buds of our customers.
Food safety, quality, service, cleanliness, these four points together constitute the key to winning our customers, we call it the four Essentials of Bingz.
Integrity, aim for the highest, be diligent & grounded, work as one, be brave to explore
Opportunities for career growth.
VISION
Wherever customers are, wherever Bingz is.
Bingz (西少爷) is a global quick service provider, offering delicious and convenient Chinese food to satisfy the taste buds of our customers.
Food safety, quality, service, cleanliness, these four points together constitute the key to winning our customers, we call it the four Essentials of Bingz.
Integrity, aim for the highest, be diligent & grounded, work as one, be brave to explore
Opportunities for career growth.
MISSION
Wherever customers are, wherever Bingz is.
Bingz (西少爷) is a global quick service provider, offering delicious and convenient Chinese food to satisfy the taste buds of our customers.
Food safety, quality, service, cleanliness, these four points together constitute the key to winning our customers, we call it the four Essentials of Bingz.
Integrity, aim for the highest, be diligent & grounded, work as one, be brave to explore
Opportunities for career growth.
FOUR ESSENTIALS
Wherever customers are, wherever Bingz is.
Bingz (西少爷) is a global quick service provider, offering delicious and convenient Chinese food to satisfy the taste buds of our customers.
Food safety, quality, service, cleanliness, these four points together constitute the key to winning our customers, we call it the four Essentials of Bingz.
Integrity, aim for the highest, be diligent & grounded, work as one, be brave to explore
Opportunities for career growth.
VALUES
Wherever customers are, wherever Bingz is.
Bingz (西少爷) is a global quick service provider, offering delicious and convenient Chinese food to satisfy the taste buds of our customers.
Food safety, quality, service, cleanliness, these four points together constitute the key to winning our customers, we call it the four Essentials of Bingz.
Integrity, aim for the highest, be diligent & grounded, work as one, be brave to explore
Opportunities for career growth.
TALENT
Wherever customers are, wherever Bingz is.
Bingz (西少爷) is a global quick service provider, offering delicious and convenient Chinese food to satisfy the taste buds of our customers.
Food safety, quality, service, cleanliness, these four points together constitute the key to winning our customers, we call it the four Essentials of Bingz.
Integrity, aim for the highest, be diligent & grounded, work as one, be brave to explore
Opportunities for career growth.

OUR
MILESTONE

2014

  • April, Launching our First Restaurant in Beijing.
  • May, Attracted tons of media attention and reached the evaluation of 100 million RMB in the first month.
  • Nov, The First 1-millionth crispy burger was sold.

2015

  • Nov, Established the Bingz® Management School and recruited dozens of management trainee from multiple top schools in China.

2016

  • Nov, Acquired 12.6 million US Dollars of investment from Hony Capital and Today Capital.
  • Dec, Awarded the most popular food brand top 100 with China.

2017

  • June, Our customer service system was developed and began to collect feedbacks, supporting big data for the brand.
  • July, The brand was awarded the title of the Green Delivery Initiator while publishing the Green Food Delivery Accord along with the China Cuisine Association and China environmental protection foundation.
  • Sep, Received the Chinese Fast Food Cutting Edge brand awarded by the China Cuisine Association and was enlisted of Top 100 of Chinese Fast Food Brand.
  • End of the year, Expanded at the speed of 3 days per new open location and maintained high sales of them all.

2018

  • March 22nd, Launching of the New international Brand: Bingz®, along with a new visually designed dining space in Shenzhen.
  • End of the year, Over 20 Millionth Crispy Burger was sold.

2019

  • Sep, The First Chinese fast-food brand launched in the Daxing International Airport.
  • Nov, Bingz® Canada Ltd was founded and we became the first Chinese fast-food chain to conduct direct operations in North America.
  • Dec, Bingz® Guangzhou Baiyun International Airport District location opened.

2020

  • Jan, Bingz® Holding Ltd is established in Singapore as a platform for globalization of it's business plan.

2021

  • May, Bingz® opened its first global location in Markham, Ontario, Canada.

2022

  • 2022, Continue to expand the Chinese cities and the Canadian market.

2023

  • 2023, It has successfully entered Yorkdale shopping mall, a top shopping mall in Canada, becoming the only local Chinese brand on the site. Singapore and the United States were launched at the same time.

2014

  • April, Launching our First Restaurant in Beijing.
  • May, Attracted tons of media attention and reached the evaluation of 100 million RMB in the first month.
  • Nov, The First 1-millionth crispy burger was sold.

2015

  • Nov, Established the Bingz® Management School and recruited dozens of management trainee from multiple top schools in China.

2016

  • Nov, Acquired 12.6 million US Dollars of investment from Hony Capital and Today Capital.
  • Dec, Awarded the most popular food brand top 100 with China.

2017

  • June, Our customer service system was developed and began to collect feedbacks, supporting big data for the brand.
  • July, The brand was awarded the title of the Green Delivery Initiator while publishing the Green Food Delivery Accord along with the China Cuisine Association and China environmental protection foundation.
  • Sep, Received the Chinese Fast Food Cutting Edge brand awarded by the China Cuisine Association and was enlisted of Top 100 of Chinese Fast Food Brand.
  • End of the year, Expanded at the speed of 3 days per new open location and maintained high sales of them all.

2018

  • March 22nd, Launching of the New international Brand: Bingz®, along with a new visually designed dining space in Shenzhen.
  • End of the year, Over 20 Millionth Crispy Burger was sold.

2019

  • Sep, The First Chinese fast-food brand launched in the Daxing International Airport.
  • Nov, Bingz® Canada Ltd was founded and we became the first Chinese fast-food chain to conduct direct operations in North America.
  • Dec, Bingz® Guangzhou Baiyun International Airport District location opened.

2020

  • Jan, Bingz® Holding Ltd is established in Singapore as a platform for globalization of it's business plan.

2021

  • May, Bingz® opened its first global location in Markham, Ontario, Canada.

2022

  • 2022, Continue to expand the Chinese cities and the Canadian market.

2023

  • 2023, It has successfully entered Yorkdale shopping mall, a top shopping mall in Canada, becoming the only local Chinese brand on the site. Singapore and the United States were launched at the same time.

HELLO WORID

HELLO SINGAPORE

HELLO SINGAPORE

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HELLO SINGAPORE

HELLO SINGAPORE

HELLO WORLD

HELLO SINGAPORE

HELLO SINGAPORE

HELLO WORLD

HELLO SINGAPORE

HELLO SINGAPORE

HELLO WORLD

HELLO SINGAPORE

HELLO SINGAPORE

HELLO WORLD

HELLO SINGAPORE

HELLO SINGAPORE